The Grey~ Standard Where success comes to dress, drink, smoke and think. |

📷 @sara_desantis
Welcome to The Grey~ Standard a weekly correspondence for men who live with discernment. Inside you’ll find thoughts that elevate the mind, craftsmanship that endures, and escapes where the world slows to your pace. Every edition is an exercise in subtlety, a quiet conversation between elegance and intent.
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The Conversation~ ![]() Goodwood Revival: Two World Champions, a Cobra-Versus-E-Type War, and Tickets You Cannot Buy.Three days in tweed at the Goodwood Motor Circuit, September 18 to 20, under the theme La Dolce Vita, with tributes to Jack Brabham and Maserati. Jenson Button ran fourth in the St Mary's Trophy and retired his ex-Fangio Jaguar C-Type; Jacques Villeneuve raced too, and Hélio Castroneves made his historic debut. The RAC TT Celebration, forty-five minutes and two drivers a car, went to Halusa and André Lotterer in a Jaguar E-type Lightweight low-drag coupe, with Cobras from Ingram, Dumas and Shedden in pursuit. Romain Dumas took the St Mary's Trophy in a Ford Galaxie 500. Tickets for 2027 went on sale September 21, exclusively to this year's holders and GRRC Members. The velvet rope is a chequered flag. |
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The Goods~ ![]() Hublot Put Jeff Koons on Your Wrist: a Balloon Dog at $25,100, or the Whole Zoo for $488,000.The most photographed dog in contemporary art has been shrunk to 42 millimetres. Hublot's Classic Fusion Balloon Dog by Jeff Koons comes in mirror-polished steel, red or blue anodized aluminum, 200 pieces per colour, priced between $21,500 and $25,100 depending on the case. The tell is a flexible rubber balloon tail poking out of the case at 10:30, an inflated dial with three-dimensional luminous markers, and a balloon-shaped rotor spinning behind the sapphire. For the man who finds that restrained, there is the MP-14 Origin: a 594-component central tourbillon under a hand-coated blue sapphire dome, 202 baguette diamonds, 60 hours of reserve, 30 pieces, $488,000. Art is what you can get away with. Koons has been getting away with it since 1994. |
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The Life~ ![]() Dinner in Schiaparelli's House: Le Schiap Reopens in Paris With a Michelin Chef and a Lobster Dress.Elsa Schiaparelli lived at 22 rue de Berri from 1937 until nearly the end, pouring drinks for Dalí, Cocteau and Man Ray. It is now the Hôtel de Berri, 75 keys and 35 suites off the Champs-Élysées, with a 3,000-square-metre garden that Paris has no business having. In September the Dokhan family relaunched Le Schiap under Stéphane Pitré, who held a Michelin star at LOUIS from 2019 to 2024. The menu winks: a Lobster Dress of lobster ravioli for the 1937 Dalí collaboration, a rhubarb and rose-water dessert shaped like the Schiaparelli bag, beneath a fresco of Woody Allen directing a film about her, Chanel and Dalí in the cast. Open Monday to Friday only, lunch from EUR 28 for one course. The best tables in Paris are the ones that used to be someone's dining room. |
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The Look~ ![]() McQueen Sends Savile Row to the Rave: Three Huntsman Suits Cut for Men Who Stay Out.Seán McGirr closed London Fashion Week with a McQueen Spring 2027 collection that put religious iconography in the same room as an underground rave: smoky tulle with acid florals over reflective glass organza, lacquered satin and leather with harness detailing, precious-metal body pieces by Shaun Leane. The part that matters to you is quieter. Three men's made-to-measure silhouettes were built with Huntsman, the Savile Row house founded in 1849, in British heritage wools, with McGirr's sculptural angel-wing cut fighting the Row's rigid shoulders and winning. The house calls it a celebration of London's otherworldly allure. We call it the first suit in years worth being seen leaving a club in at 4 a.m. Order it in the dark wool. Skip the harness. |
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The Bank~ ![]() SoftBank Sold $11 Billion of Junk Bonds to Pay for Its OpenAI Habit.Masayoshi Son has put $64.6 billion into OpenAI for roughly thirteen percent of the company, and on September 24 he passed the hat. SoftBank Group priced about $11 billion of high-yield bonds: $10 billion in dollar notes at three and a half, five and a half and seven and a half years, plus a billion euros, rated BB+ by Fitch, run by Citigroup and JPMorgan with Goldman, Morgan Stanley and Deutsche alongside. Settlement was September 29; the OpenAI cheque cleared October 1. It is the largest non-financial corporate bond deal Asia has ever seen, beating 7-Eleven's $10.93 billion from 2021, and it landed with SoftBank's stock down 34 percent from its June peak and $15 billion of bonds already sold this year. Conviction is expensive. Son has never once priced it. |
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Presented with ![]() RSVP to access Las Vegas cigar-friendly networking events with Cigars & Conversations. |
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The Vices~ What We’re Smoking & Drinking (and where we are escaping)
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“A man should look as if he has bought his clothes with intelligence, put them on with care and then forgotten all about them.” Hardy Amies |
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The Gentleman’s~ Agreement We will continue to curate the best of men’s content for you. Help us out and tell a friend that deserves to be in the know. Refer friends and acquaintances here. |
Partner with Grey~ We partner with luxury brands, media, and the occasional Gentleman with a purpose. Visit us online at LiveGrey.com to submit a form and get in touch. |
Your Reminder~ The loudest man at the table is paying for attention. The quietest one already owns the table. With Respect, |
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